Website Promotion

Here are the few things that you should know for the promotion of the website.

Increase your site's link popularity by increasing your internal and incoming links.

Internal links - Cross link all your sites and important pages within each site. This will maximize the PageRank of all your pages within each web site.

Incoming links that you control - Create several small web sites related to your main site. Each site should only consist of a few pages. Then cross link them all together using the most important keywords. Don't forget to include links back to the main site.

Incoming links that you don't control:

Ask sites that link to your competitors to link to your site. To find out which sites are linking to your competitors, visit a search engine and enter, "link:" followed by the competitors' domain name.
For example: link:www.yourcompetitor.com

Exchange links with sites listed in the same category as yours in the major web directories, such as the Yahoo! Directory (http://search.yahoo.com) and the Open Directory (http://dmoz.org).

Find sites that accept site submissions. Visit your favorite search engine and search for: "add url" "your keywords" Also try searching for the actual submission page using its page name.

Include a TITLE tag as the first META tag, directly after the HEAD tag.

Try to avoid stop words in your TITLE tag. Stop words (a, an, and, but, he, her, his, i, in, it, of, on, or, she, the, etc.) are common words and characters ignored by some search engines to enhance the speed and relevancy of their search results.

You'll find a list of 297 commonly-used stop words ignored by most search engines in my search engine optimization book; Search Engine Optimization Strategies: Top 30 Search Engine Optimization & Ranking Strategies For Dummies (http://www.webpromote.blogspot.com).

Include a META DESCRIPTION tag, directly after the TITLE tag. Include the most important keyword phrase for the web page as close to the beginning of the description as possible.

If you use a META REFRESH tag, make sure it is set to refresh after 30 seconds. Some search engines consider pages that refreshes under 30 seconds as spam. I recommend using a JavaScript redirect tag, if you require a quicker page refresh.

If you have a persistent (on most or all of your pages) navigation bar at the side of each page, your table is almost certainly set up in such a way that it pushes your page's body text down the HTML document. Search engines give prominence to keywords nearer the beginning of a HTML document. So, design your HTML table so that the navigation bar is placed after your main body text.

If you use an image map, include HTML links, as some search engines do not follow image map links. Plus image maps do not offer search engines any link text to index. So, try to avoid the use of image maps as they do not help with your search engine optimization efforts.

Use the longer or plural version of a keyword, where possible. Word stemming is a concept used by some search engines to return search results that include keywords that extend beyond what you searched for.

For example, a search with the keyword "engine" might return results for, "engines," "engineers," and "engineering." If someone searches for the longer version of a word and your page only uses the short version, then your page will be excluded from the list of possible results.
Sprinkle a few uncommon keywords and synonyms in your main body text. Less popular keywords have less competition in the search engines. So your web page is has a greater chance of being listed amongst the top results.

Do not repeat keywords or keyword phrases over and over again on a web page, as this would be considered as spam by search engines